Keywords : marketing
Analysis of Date’s Market Functioning (Phoenix Dactylifera L), in Ouargla, South-Est of Algeria: Challenges and Constraints
Al-Qadisiyah Journal For Agriculture Sciences,
2022, Volume 12, Issue 1, Pages 173-183
This study aims to analyse date’s market functioning and constraints that are facing it in Southeast of Algeria, Ouargla region. To analyze potential market pathways (traders, collectors and intermediaries) 100 respondents were randomly selected. Descriptive statistical analysis has been applied to achieve the research’s gaols. Analysis confirms that, Ouargla does not have an organized date-palm market dedicated to dates only, and which is characterized by total anarchy mainly due to lack of improved and advanced management, regulation and a lot of intermediaries spread. Date’s marketing in this area of study is complex because it is a string composed of producers, collectors, storers and mandataries in upstream. However, packers, processors and exporters are in downstream, thus a stakeholder’s divergence is created, for varietie’s quality as well as destinations in the marketplace’s channels. Most of traders are at an economically active age. Therefore, they should be able to perform their marketing functions effectively. Date’s varieties that are sold in the area of study differ from trader to another which is depending on their availability customers, prices offered as well as operator’s financial capacity. Indeed, 46% of fresh dates are available in market during the full harvest period but unfortunately this coincides with local and external market’s saturation where imbalanced supply and demand induce lower date’s price. This study allows to identify main constraints of date’s sector marketing that hinder its efficiency, which are related to technical, professional, social - cultural and commercial environment as a result this sector’s market suffers from serious dysfunctions.